#TopExpertBrand MASTERMIND PROGRAM 

10-WEEKS STEP-BY-STEP IMMERSIVE ONLINE PROGRAM FOR LEADERS, EXPERIENCED PROFESSIONALS, EXPERTS, AND ENTREPRENEURS SEEKING TO BECOME VISIBLE 
AND GROW POWERFULLY THEIR PERSONAL BRAND

AS PER MARKETING RESEARCH, YOU LOSE 80% OF CLIENTS, REVENUE,
 AND VISIBILITY IN GENERAL, IF YOU DO NOT KNOW HOW TO TAKE ADVANTAGE OF AVAILABLE DIGITAL RESOURCES AND BUILD YOUR PRESENCE AND PERSONAL BRAND ONLINE

AT OUR UNIQUE MASTERMIND PROGRAM YOU WILL

Formulate your authentic 
personal brand

Define your unique value proposition to stand out

Understand and create your audience avatar

Start building your brand and visibilty across different social media

Scale up your professional opportunities by becoming visible as an expert

Define monetization for your expertise and grow your business through your Personal Brand

Irina Ponomareva
Head of Compliance and AML at VTB Leasing, Russia

"Participation in the Program of building a personal brand is one of the most remarkable events, that happened to me. I really enjoyed the Program: vivid, mega-interesting, multifaceted, rich for the participants.

Both Elena and Marina is a super-tandem - two talented experts and successful practitioners, who generously shared their unique strategic learning-by-doing approach, tips, tricks and valuable know-how.

Through perfectly-structured short but really concentrated-in-content videos and practical exercises (supported by high-quality feedback) the coaches led the participants  along the road of building visibility, creating useful content, overcoming the swamp of perfectionism and procrastination. They gave well-working tools, mastering of which nowadays inevitably becomes part of universal personal profile and requires well-boosted skills.

The Program definitely exceeded expectations and moved me much further in self-development, already bringing visible results even before the end of the Program."

WHY IS THIS PROGRAM DIFFERENT?

Our program does not have any 
in the market that combines the 3 crucial components:

 KNOW-HOW: a practical course based on our methodology UPLIFT with best practices on how to become visible as an expert and grow your personal brand 

 MASTERMIND: a supportive group of like-minded professionals and highly-skilled coaches and experts to break through and get desired results

 ACCOUNTABILITY TRIADS AND CHALLENGES: partnerships with your peers to support the growth of your visibility

At this program we will not teach you how to select colors of your business cards. 
Yes, it's also important, but our concept of personal branding is not about that.

We will accompany you in building your charisma, will help you believe in yourself, understand your value and uniqueness as an expert, overcome those fears of articulating your personal brand to the world and reach your audience.

Eddy Goovaerts
Procurement Strategy and Development Expert, Former Head of Global Procurement Policies and Risk at ING, Belgium

"I want to express my appreciation for the Program as a whole. I was very anxious and doubting to make the investment, as you know. I am very satisfied as a client in terms of structure, approach, and interactions with yourselves and the class.

I am proud to be part of the program! Part of the spring 'cohort ' to be clear. it is a very interesting and most challenging journey we are working through!

I find the program to be well structured, and it provides us with a most valuable frame based on important building blocks, which we can start using by ourselves... like a Lego... And on top of that, we benefit from each others' experience, strengths and ideas! Great formula, and exceptional people in the group, all willing to share and care."

John Azzo
Progress Coach at AzzoProCoaching, China

"The mastermind program helped me understand my brand values, build the foundations and accelerate my visibility in a very clear professional constructive way.

It was delivered in a very smooth simple yet powerful lessons which helped me dig deeper and reform my progress in a much better and  effective way.

Marina’s and Elena's vast experience and support helped me get out of my comfort zone and think out of the box, be creative with my action steps. I had a big impact in such a short time!

I highly recommend this program If you’re looking to build your own brand in a professional strategic way."

A STRONG PERSONAL BRAND AND A GREATER VISIBILITY IS YOUR "INSURANCE" AGAINST MARKET FLUCTUATIONS THAT WILL ALLOW YOU TO STAY IN DEMAND, EVEN IN TIMES OF CRISIS

THIS MASTERMIND PROGRAM IS FOR YOU, IF YOU ARE:

an Executive or a Leader who wants to go to the next level of  their career

an employed highly-skilled Professional who wants to change the job

a Professionals or an Expert, who wants to become an entrepreneur and build their own business

an Entrepreneur or a Business Owner who wants to increase the revenue and bring the business to the next level

a Freelancer who wants to stand out on the market and get visible to better professional opportunities  and charge higher rates

a Coach or a Consultant who wants to differentiate themselves from other professionals in the niche and get more clients and more income

MODULES DESCRIPTION

INTRODUCTION AND MODULE 0

KEY TOPICS OF THE MODULE

Why do you need a Personal Brand

How to run a self-assessment to understand your current situation and your professional visibility level

Preliminary work on knowing your audience

Conducting the 360 assessments

BONUSES OF THE MODULE

The Personal Brand Self-Assessment Questionnaire

Template with questions to interview your audience

Excel spreadsheet template to document important data about your audience

Sample text template to request 360 feedback

Webinars library with 5 workshops (5-hours of additional materials) on personal branding and expert visibility

Mini-workshop "Formulate your professional identity and discover your IKIGAI"

RESULTS THAT YOU GET

You will assess the current situation (Point A) where your are now with your brand and your visibility level to prepare the ground and work in the next modules on defining and working towards your desired brand, professional achievements and vision (Point B)

You will learn about your target audience to prepare a powerful source of ideas, feedback and key aspects to work in the next modules on growing your brand

You will get 360 feedback to learn and discover more about yourself as a person and a professional. You will be surprised with the results you'll get. And this will be another powerful source of ideas and insights for leveraging your strengths and personality when building your personal brand

MODULE 1 - UNCOVER

Uncover your greatness and prepare the necessary components,
both personal and professional, to formulate your powerful and unique Personal Brand

KEY TOPICS OF THE MODULE

Defining powerful facts to support your Personal Brand

Crafting your Personal Brand vision

Understanding and defining your mission

SWOB Matrix

Your values

Habits to support you in building your Personal Brand

BONUSES OF THE MODULE

Personal Brand Book (Module 1 part) that you will be using for doing homework, exercises, writing down your thoughts, ideas, insights

Bonus workshop and exercises on creating your professional vision and your personal brand vision (Point B)

Strengths Survey to help your determine the strengths you will leverage your brand on

Personal Values Assessment to determine the values you will leverage your brand on

Values List

Recommended books, documentaries and movies

RESULTS THAT YOU GET

You will define powerful facts about you to support you in building a strong Personal Brand

You will create your Personal Brand vision

You will learn the difference between a vision and a mission and will state your mission to support your professional growth and development

You will run the SWOB Matrix analysis to understand the key aspects of your personality to use them in building and growing your Personal Brand

You will uncover your WHY and your values 
to support and empower your Personal Brand 

You will chose 3 major habits to stick to to achieve your brand vision

You will test your ideas at the Mastermind Session and get valuable insights and feedback from your coaches and peers

MODULE 2 - PROMISE

Formulate your Personal Brand to the external world 
and refine the area of your professional expertise

KEY TOPICS OF THE MODULE

Niche and specialisation definition

Audience classification and avatars

Personality flavour

Facts prioritisation matrix

2 types of intelligence

Your brand competences and unique value proposition

Elevator pitch

Positioning

BONUSES OF THE MODULE

Personal Brand Book (Module 2 part) that you will be using for doing homework, exercises, writing down your thoughts, ideas, insights

Audience avatars spreadsheet

Audience avatars spreadsheet example

Formulas to create an elevator pitch

"Your Big idea" additional lesson to help you take the first steps towards Thought Leadership

Your Personal Brand Map template

Additional reading and video recommendations


RESULTS THAT YOU GET

You will define your market niche and specialisation

You will understand and classify your target audience

You will determine your brand competencies

You will realise how to add flavour to your Personal Brand using and align it with your  personality

You will craft and test your unique value proposition

You will start paving your way towards Thought Leadership by thinking on your Big idea

You will define, articulate and test your positioning - a differentiating factor of a Thought Leader

You will create different versions of an elevator pitch following out tips and formulas and test them at the Mastermind Session to get insights and valuable feedback from your coaches and peers

You will put together 13 elements of your Personal Brand Map, that will be your reference document to use to build and grow your brand

MODULE 3 - LAND

You will start landing your Personal Brand through refining your positioning, 
communicating your brand and building your professional visibility

KEY TOPICS OF THE MODULE

Stages of visibility

Benchmarking your competition

Understanding online and offline touchpoints and determining yours to grow your visibility



BONUSES OF THE MODULE

Personal Brand Book (Module 3 part) that you will be using for doing homework, exercises, writing down your thoughts, ideas, insights

Bonus workshop on how to build your personal brand and  professional visibility when working in a company

Useful statistics and resources

Recommended additional videos and reading

RESULTS THAT YOU GET

You will learn about visibility stages, define yours and think about the steps to take to get to the next stage

You will understand how to build your Personal Brand and visibility if working for a company

You will benchmark your competition

You will chose touchpoints for building your personal brand and visibility

You will start building meaningful communication in alignment with your Personal Brand Map aspects and your professional goals 

You will keep refining your Personal Brand Map and your positioning and test them at the Mastermind Session to get insights and valuable feedback from your coaches and peers

MODULE 4 - IMPLEMENT

You will start implementing all the knowledge and ideas 
aligned with your Personal Brand Map aspects by communicating your messages, 
promoting your expertise, and becoming known for who you are

KEY TOPICS OF THE MODULE

Content markeing

Formats and types of content

How to write a post

How to write a book

Storytelling 

Where to find ideas for your content

Impostor syndrome

Influence

Charisma

Speaking engagements

BONUSES OF THE MODULE

Personal Brand Book (Module 4 part) that you will be using for doing homework, exercises, writing down your thoughts, ideas, insights

Additional videos and workshops on storytelling

Guide with 50 ideas for your expert content

Bonus videos with showcases on how to become a TEDx speaker

Workshop on creating a Media Kit

Recommended movies, documentaries and reading

RESULTS THAT YOU GET

You will learn to create content that works and to avoid the mistakes you don't suspect you make

You will find your voice aligned with your Personal Brand and will convey it via your content

You will work on the impostor syndrome and other internal barriers that prevent you from growing your visibility and sharing your greatness, experience and expertise with the world

You will be refining your authentic storytelling and your charisma

You will learn the key elements to build influence and steps to become a Thought Leader

You will create your Media Kit and start considering speaking engagements, if interested

You will master and test your authentic storytelling at the Mastermind Session to get insights and valuable feedback from your coaches and peers

MODULE 5 - FOCUS

You will focus on building your Personal Brand and professional visibility 
by building partnerships, creating scalable offers and monetising your expertise

KEY TOPICS OF THE MODULE

How to monetise your expertise

Types of your expert products

Creating your programs

Crafting an irresistible offer

Partnerships

Your Personal Brand Strategy on 1 page

BONUSES OF THE MODULE

Personal Brand Book (Module 5 part) that you will be using for doing homework, exercises, writing down your thoughts, ideas, insights

Personal Brand Strategy template

Additional resources and reading

RESULTS THAT YOU GET

You will see 12 ways of monetising your expertise and chose those that better suit your needs and goals

You will learn tips on the exact steps and methodological approach to create expert programs and intellectual products

You will learn how to craft your irresistible offers

You will understand 4 types of Partnerships to grow your Brand and multiply your income and chose the most suitable one(s) for you at this stage

You will formulate the Strategy for growing your Personal Brand and visibility focusing on 5 key areas and test it at the Mastermind Session to get insights and valuable feedback from your coaches and peers

MODULE 6 - TAKE UP

You will take up your Personal Brand and professional visibility 
by professionalising its management, maximising the efficiency 
by building systems and using tools, which will allow you to achieve more in less time

KEY TOPICS OF THE MODULE

Networking

How to get your priorities right

Lead magnet

Media ecosystem

Traffic

Content plan

Repurposing content

BONUSES OF THE MODULE

Personal Brand Book (Module 6 part) that you will be using for doing homework, exercises, writing down your thoughts, ideas, insights

Additional resources and reading

RESULTS THAT YOU GET

You will build your own media ecosystem by interconnecting your social media, website and other media resources

You will learn how to repurpose your content to optimise time

You will understand how to create a content plan to publish your posts with consistency and without stress and will create one

You will learn how to adopt networking mindset to consistently generate more opportunities and will research and plan your next networking events

You will get tips on how to generate traffic to your website and start putting it into practice, if applicable

You will keep testing your Personal Brand growth strategy, will bring your most important questions and case to the Mastermind Session to get insights and valuable feedback from your coaches and peers

MODULE 7 - BONUS: LINKEDIN

LinkedIn demystified

KEY TOPICS OF THE MODULE

Your profile

How to engage with your content

How to connect with others

Types of content

Additional tips and tricks

BONUSES OF THE MODULE

Additional resources and reading

RESULTS THAT YOU GET

You will refine your LinkedIn profile

You will start creating engagement with your audience by creating powerful content

You will learn algorithms, tips & tricks you need to know to be visible

You will grow your network by connecting strategically with your target audience to build relations

You will keep testing your Personal Brand growth strategy at the Mastermind Session to get insights and valuable feedback from your coaches and peers

MODULE 8 - BONUS: INSTAGRAM, FACEBOOK, YOUTUBE

Take the most out of Instagram, Facebook and YouTube 
to build you Personal Brand and grow your visibility

KEY TOPICS OF THE MODULE

Tips and tricks you need to know about Facebook

Tips and tricks you need to know about Instagram

Make the most out of video on Facebook and Instagram

The power of stories on Facebook and Instagram

Tips and tricks you need to know about YouTube

BONUSES OF THE MODULE

Additional resources and reading

RESULTS THAT YOU GET

You will create appealing profiles on these platforms, if applicable

You will learn how to create engagement with your audience

You will use the power of Stories to grow your brand

You will maximise your influence by using video content, including Live streaming

You will learn and start putting into practice tips and tricks to use on Instagram, Facebook and YouTube to maximise your impact and visibility

You will keep testing your Personal Brand growth strategy at the Mastermind Session to get insights and valuable feedback from your coaches and peers

WHAT YOU WILL RECEIVE 
AT THE 10-WEEKS MASTERMIND PROGRAM

9 Modules with on-demand short 10-20 minutes video lessons diving deep into the Modules' topics, that you can watch at your own pace

7 Live 1,5-hours sessions in the Mastermind format + Q&A, which is a highly effective concept to help you build your Brand 

Access to the Private LinkedIn Group to refine your brand messages, test the concepts, get feedback from your peers and your coaches

Recordings of all the live Mastermind + Q&A sessions

Homework and the workbook with materials for every week 

Additional deliverables in the form of strategic templates and tests

Mastermind format is a powerful concept that works extremely well 
in the process of building your Brand, when you get the power of collective intelligence and benefits from the diversity of the group 

THE PROGRAM CURRICULUM

As a result of the program, you will get a validated Personal Brandbook - a working document that will include a complete plan to build your Personal Brand, that you can use yourself and give as a guidance to your team. Additionally, you will have your elaborated Personal Brand Map and your Personal Brand Growth Strategy in one page to be aligned in growing your brand and visibility when the program is over. Also, you will have tested and implemented ideas that will help you start reaching your goals related to your visibility 
as an expert and monetisation.

This program is the space where you actually will be BUILDING your brand, getting feedback and improving and growing your visibility and business in real-time.

SOME PROGRAM'S STATISTICS

3 cohorts done in 2020-21

100% completion rate

100% satisfaction

MEET YOUR PERSONAL BRAND STRATEGISTS 

ELENA MARIE IVANUSHKINA

 Co-Founder at TopExpertBrand Accelerator, Leadership Development Expert and Personal Branding Strategist for Senior Professionals
 Executive coach, Mentor and Author of programs in IESE Business School, #1 in Executive Education, PCC Coach certified by ICF since 2014, over 1500 hours of Executive Coaching
 Headhunter and Managing director of Headhunting Agency, Barcelona, Spain, 2010 – 2014
 Different global managing positions in corporations -  Danone and Microsoft for 15 years
 Microsoft Goldstar Award for outstanding contribution
 Official coach for US Agency of International Development Global Health – US and Worldwide
 Accredited business trainer at IATA (International Air Transport Association)
 Expat - lived and worked in 5 countries - Russia, France, Czech Republic, Spain and Canada, speaks 5 languages, works in English, French, Russian and Spanish
 Coached Leaders of NGOs including "Search for Common Ground", aiming for sustainable peace by resolving violent conflicts

MARINA VISHNYAKOVA

 Co-Founder at TopExpertBrand Accelerator, Business & Leadership Coach for experts, entrepreneurs and business owners, ACC Coach certified by ICF since 2019, Erickson Certified Professional Coach
 Business Coach at The Kaplan Performance Academy at Kaplan Professional
 Visibility & Personal Branding Strategist
 23 years of experience in project management, business development, marketing and sales mostly in banking and finance
 Featured in the book “Outstanding biographies of our women entrepreneurs” (Testimonials for the History, Barcelona 2018)
 Co-author of the Amazon best-selling book series "The Power of Why"
 International speaker at multiple online and offline events (including ICF Converge-19 and ICF Business Development Series 2020)
 Volunteer Leadership and Business Coach at the Humanitarian Coaching Network
 Expat - lived and worked in 7 countries - Russia, Germany, USA, Mexico, UK, Canada and Spain, works in English, Spanish and Russian

Silvia Escudero Santos-Ascarza
Providing Renewable Power Purchase Agreements in Iberia | Originator at Statkraft, Spain

"I worked with Marina and Elena as part of the Mastermind Course on Personal Branding in 2020. They structured a very comprehensive and hands-on guide on how to build a personal brand and steps to implement it and to maximise professional results.

I appreciated that they gave me the toolkit and skillset to work on it myself and provided regular feedback on progress. They used different formats (videos, mastermind, practical examples and exercises) and a clear structure to help me work on my brand.

I managed to grow my professional network and improve the engagement and the quality of my interactions with my network. I recommend Marina and Elena as branding professionals."

MORE FEEDBACK ABOUT THE PROGRAM:

"Marina's and Elena's course was a revelation. Personal branding was a real mistery to me. I did not understand it, I did not understand why I needed it. And their course broke it down in such easy-to-understand steps, that anybody could follow it. And no matter what you carreer is, it's relevant. There is something for everybody. I would endorse it 100%."
"What is really valuable in this program for me is the framework. Sometimes I look at the things and I do not see the structure right away. But here I think it’s a fantastic structure that helps me a lot. I think that the framework is really powerful and I just feel it every day, because it helps me by little steps move to the ultimate goal."
"The amount of information for me is amazing because I haven’t ever had an exposure to such a methodology, and it’s a huge game-changer for me. It’s very good to have this structured path and vision on where to go."
"Thank you, coaches, for such intensive and fruitful information that is also changing our mindset. For me it was a great win to understand that working on the personal brand is the job that has to be done daily. It´s a kind of a routine, but it´s very positive as we understand what will be the prize at the end. I see that the work that we are doing brings fruits, because I had several very interesting meetings last week which probably will change my path. Thank you very much."
"Thanks to this program I am realizing how important it is to find my voice. And it just hit me. It's not homework that we do at this program. They are actual actions."
"I have much more understanding of what I am going to do. I think that the big win for me is that every week I learn something which I try to apply. Every week I have more clarity about what I am doing. And it gives me a detailed plan how I can do that. I am very thankful for that. I think it's a great program. And it's huge help for me." 
"To me this program is about structure. I had this safe environment where I shared my initial and raw ideas, that I am polishing and finishing. I recorded and shared my first small video with the triad. Thank you for organizing it and presenting it in a structured way."
"So impressed by this mastermind session, very powerful, emotionally charged. And about this course overall - fantastic, I wish I could have done it years ago."
"Besides, I met fantastic people - diverse, but driven by the similar goals, with whom we will stay in contact, thanks to Elena and Marina (Unexpected precious gift! Thank you !)"
"Being a part of this program, I am now more aware of the impact of these actions that I am trying to do. I see, for example today, I made a post, and I clearly realized: it has really an impact! Now I am more conscious, that all the work that we do here at the course helps us become visible there."

YOUR INVESTMENT

LIGHT paCkage**
297*
  • 8 Modules of video lessons using
    UPLIFT Methodology
  • Support in the Telegram channel
  • Workbook with
    additional materials
  • Access to all the videos and materials till January 17th, 2021

**Light Package 
DOES NOT INCLUDE
participation in the
Mastermind Calls and in the Private Facebook Group

21% VAT is charged for payments proceeding from the EU countries, all other payments are extent of VAT
self-paced paCkage*
997

  • 9 Modules with 90+ video lessons based on
    UPLIFT Methodology
  • Workbook with
    additional materials
  • Strategic templates and tests
  • 2 voice feedbacks from the coaches on the Personal Brand Map and Personal Brand Strategy 
  • Break-through accountability challenges
    to accelerate your visibility growth
  • Access to all the videos and materials during the duration time of the program
  • *This package is based on the self-paced work and  it does NOT include
    participation in Mastermind sessions
PROFESSIONAL package*
1597

  • 9 Modules with 90+ video lessons based on
    UPLIFT Methodology

  • 7 Live Mastermind sessions, 
    1,5 hours each with TopExpertBrand Accelerator founders Elena Ivanushkina and Marina Vishnyakova
  • Strategic templates and tests
  • Workbook with additional materials
  • Access to the WhatsApp participants chat 
  • Access to the Private
    LinkedIn group
  • Access to the Bonus Materials on building a Personal Brand and growing Expert Visibility
  • Accountability mini-groups
  • Break-through accountability challenges
    to accelerate your visibility growth
  • Access to all the videos and materials  
    for 1 month after the program is over
VIP individual package*
5000

  • Individual work on building 
    your Personal Brand and Visibility growth strategy
  • 9 Modules with 90+ video lessons based on
    UPLIFT Methodology
  • On-demand 3 private coaching sessions
  • Access to the Bonus Materials on building a Personal Brand and growing Expert Visibility
  • Strategic templates and tests
  • Workbook with
    additional materials
  • Break-through accountability challenges
    to accelerate your visibility growth
  • Access to all the videos and materials
    for 3 months after the program is over

* local taxes are not included and will be applied subject to regulations

TopExpertBrand Accelerator - All rights reserved
Powered By ClickFunnels.com